Visual Design in Breadtalk

BreadTalk Group is an F&B company managing brands like BreadTalk, Toast Box, Wu Pao Chun, and Thye Moh Chan, focused on delivering quality products while maintaining strong brand identity across retail, visual merchandising, and marketing.

Visual Design

Publicity

Project Overview

Client: BreadTalk, Toast Box, Wu Pao Chun, Thye Moh Chan
Industry: F&B, Creative
Timeline: 6 months
My Role: Visual Merchandise Designer, Graphic Designer, Video Editor
Summary:
BreadTalk Group required cohesive visual and promotional materials across multiple brands to enhance in-store experience and marketing presence. I designed and executed visual merchandising, graphics, and video content to create engaging customer touchpoints and support brand visibility across outlets and campaigns.


Visual Merchandise/ Mock Ups
Moodboard, final works

Graphic design
Event Vouchers, Posters, Menu Items, Catering Menu, Instagram Stories, Shop Openings, Visual Collaterals
Video Editing
Breakfast Sandwich Video for outlets, ToastBox Kopikia Limited Edition Promotional Plushie, Wu Pao Chun's subtitles

Let’s connect and collaborate

I’d love to hear from you, I’m just a message away !

Let’s connect and collaborate

I’d love to hear from you, I’m just a message away !

Let’s connect and collaborate

I’d love to hear from you, I’m just a message away !

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