Sqkii Singapore is a gamified marketing company using game design, UI/UX, and interactive mechanics to create engaging, intuitive experiences across games and campaigns.

BreadTalk Group is an F&B company managing brands like BreadTalk, Toast Box, Wu Pao Chun, and Thye Moh Chan, focused on delivering quality products while maintaining strong brand identity across retail, visual merchandising, and marketing.

Worked across branding, graphic design, UI/UX, and digital content for two projects. For Zenia Foods, a Singapore-based food ingredients supplier and manufacturer established in August 1990, handled branding, website design, social media design and management, packaging design, and sticker design. For Stream Evolution, focused on UI/UX and website design for a platform designed to help streamers and content creators manage and organise their streams.

Rotaract Club of SIT and SIT Team OTi in social impact initiatives, focusing on social media, event branding, PR, visual design, outreach, and volunteer T-shirt design respectively.

A selection of UX and visual communication work showcasing my involvement in designing, testing, and iterating experiences through research, collaboration, and execution across school, work, and personal projects.

A range of small games during my time at DigiPen and through game jams, using each project as a way to experiment, iterate, and explore playful, meaningful design.

A selection of Game Design and UX project, Till Midnight, where players manage submarine systems under time pressure, showcasing my role in designing, testing, and iterating experiences across school, work, and personal projects.