UI/UX and Game Design at Sqkii
Sqkii Singapore is a gamified marketing company using game design, UI/UX, and interactive mechanics to create engaging, intuitive experiences across games and campaigns.
UI & UX
Publicity
Project Overview
Client: Subway, Magnum, Singapore Science Center, Sentosa, Singapore Zoo, KrisFlyer, Love Bonito and More
Industry: Marketing, Advertising services
Timeline: 9 Months (2019)
My Role: UI Designer, UX Designer, Sound Designer, Social Media Advisor, QA tester and Game Designer
Hunt the Mouse 2019
Focused on UI/UX and sound design to support gameplay, including QA testing and documentation, while collaborating with testers and preparing user research materials like surveys and feedback sessions.
Gamified UX & Interactive Campaigns - Magnum
UI/UX design and prototyping of gameplay flows, collaborating on user journeys, aligning with clients, and refining features based on playtest feedback, including pay-to-win systems.
Gamified UX & Interactive Campaigns - Science center, Subway
User testing, playtester scouting, and sound design using Artlist to support gameplay experience. Conducted QA testing, documented issues for developers, and prepared user testing materials to support gameplay iteration and quality improvement on web and mobile version
Gamified UI/ UX & Interactive Campaigns - Gensis Lab (The DreamLands)
Created UI, flowcharts, and early gameplay prototypes, pitched design concepts to stakeholders, and conducted user testing and scouting, alongside sound design, QA, and research preparation to support iteration and gameplay quality.
Game Designing and UX Review - Hunt the Zodiac & Bol Bol
Game analysis and UX review of Hunt the Zodiac, including heuristic evaluation, balancing, and UI review, alongside concept pitching, user testing, QA, sound design, and iteration support.
